Z at school 10 – jingles

I’m being reminded of more and more confectionary – I must admit that we’re a nation of sweetie-lovers.  And my keen recollections seem remarkable, in that I didn’t actually eat them that often.  Someone mentioned Toblerone, and what about the remarkable popularity of the sickly sweet Milky Bar?  Which brings me on to advertisements.  I reckon we watched BBC more than ITV, but all the same, there are so many jingles that will probably stay in my mind after I’ve forgotten my own name.  I’ve already mentioned the Cadbury’s Dairy Milk, with its glass and a half of full-cream milk.   Murray Mints, the too good to hurry mints.  The highly irritating Milky Bar Kid (‘The Milky Bars are on me!’).  Opal Fruits, made to make your mouth water.  A finger of Fudge is just enough to give your kids a treat.  Fry’s Turkish Delight, warbled, was a slogan in itself.  Just because the lady loves Milk Tray.

I don’t think there’s a single current advertisement I could quote, but I remember loads from years gone by.  The Guinness is good for you ones, you’re never alone with a Strand (which was not a success, apparently, everyone loved the ad but thought they’d be Billy-no-mates if they bought the cigarettes.  You’ll wonder where the yellow went when you brush your teeth with Pepsodent – a bit startling, perhaps.  1001 cleans a big, big carpet for less than half a crown.  Flash cuts cleaning time in half.  Go to work on an egg.

Any favourites?  I think I’ll have to add them to the bottom of this post if so.  I really can’t milk the subject much longer, this series is supposed to be about my schooldays.  Although I have to warn you – I adored television too in those days, I doubt if I’ll be able to resist remembering about that.

7 comments on “Z at school 10 – jingles

  1. kipper

    Alka Seltzer “I can’t believe I ate the whole thing”
    Wendy’s “Where is the beef”
    “Calgon take me away”

  2. allotmentqueen

    Now hands that do dishes can be soft as your face with mild green Fairy Liquid.
    Put a tiger in your tank. Not the same one that says “They’re grrrreat!”
    Do the Shake’n’Vac and put the freshness back was particularly annoying.

  3. LZM

    “It’s Shake N Bake, an I helped” like allotmentqueens’ Shake’nVac was particularly annoying to me. “N E S T L E S, Nestles makes the very best Ch-ahhhhh-k-let” or “M n’ M’s. Melts in your mouth, not in your hands” as well as those kipper mentioned are some of my favorites. When she was young, our daughter could recite most every commercial on TV and we were rather proud of that and thought she might have a big future in advertisement!

  4. Sir Bruin

    “Hot chocolate, drinking chocolate….”

    “A million housewives every day, pick up a tin of beans and say, Where’s the bloody tin opener?* (Beanz Meanz Heinz)”
    * I may have made this up

    “They asked me how I knew
    It was Esso Blue.
    I, of course, replied
    With cheaper grades one buys
    Smoke gets in your eyes”

  5. Liz

    I also remember a later ‘Esso Blue’ (was Esso Blue parafin?) that just went “Bom-bom-bom-bom Esso Blue.”

    I don’t remember ‘put a Tiger in your tank’ but I do remember the 80s Shell adverts “keep going well, keep going Shell, you can be sure of shell.”

    We definitely watched more BBC than ITV when I was growing up, but we did watch a couple of the ITV children’s programmes like “Rainbow” and “Pipkins” and when we were a bit older programmes like “Knight Rider” and “The A Team” so the adverts I remember date from the late 70s/early 80s.


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