I’m being reminded of more and more confectionary – I must admit that we’re a nation of sweetie-lovers. And my keen recollections seem remarkable, in that I didn’t actually eat them that often. Someone mentioned Toblerone, and what about the remarkable popularity of the sickly sweet Milky Bar? Which brings me on to advertisements. I reckon we watched BBC more than ITV, but all the same, there are so many jingles that will probably stay in my mind after I’ve forgotten my own name. I’ve already mentioned the Cadbury’s Dairy Milk, with its glass and a half of full-cream milk. Murray Mints, the too good to hurry mints. The highly irritating Milky Bar Kid (‘The Milky Bars are on me!’). Opal Fruits, made to make your mouth water. A finger of Fudge is just enough to give your kids a treat. Fry’s Turkish Delight, warbled, was a slogan in itself. Just because the lady loves Milk Tray.
I don’t think there’s a single current advertisement I could quote, but I remember loads from years gone by. The Guinness is good for you ones, you’re never alone with a Strand (which was not a success, apparently, everyone loved the ad but thought they’d be Billy-no-mates if they bought the cigarettes. You’ll wonder where the yellow went when you brush your teeth with Pepsodent – a bit startling, perhaps. 1001 cleans a big, big carpet for less than half a crown. Flash cuts cleaning time in half. Go to work on an egg.
Any favourites? I think I’ll have to add them to the bottom of this post if so. I really can’t milk the subject much longer, this series is supposed to be about my schooldays. Although I have to warn you – I adored television too in those days, I doubt if I’ll be able to resist remembering about that.